![]() That are underperforming due to flouting a marketing law and companies that are ![]() In fact, I can easily identify present day companies ![]() These brands flouted that got them there. were and how they pinpointed the exact laws of marketing that Yet, it amazes me how accurate their predictionsĪbout the decline of brands like New Coke, Marketing gurus and best-selling authors Al Ries & Jack Trout, so most of I wasn’t so busy underlining or writing in the margins). Iįinished reading it in a day (which could’ve been done in a couple of hours if I found this book so engaging that I just couldn’t put it down. Understand explanation of marketing rules that any and every founder mustįollow. Number of examples that are woven into a compelling narrative and an easy to With me because they take various vantage points I hold and put it together inĢ2 Immutable Laws of Marketing has it all good research, umpteen There are some books that instantly connect
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